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Every Small Business Owner is different, including how they engage with your content.

In another Small Talk story, we introduced you to two very different Small Business Owner (SBO) mindsets: The Artisan and the Crusader.

The Artisan is focused on their product and growing their business, while The Crusader is looking to make their mark on the world. But the differences don’t stop there. And neither do the analogies.

The way these two SBOs consume content from brands like yours is also very different. Let’s meet the Shark and the Sheep.

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