It takes a certain kind of person to start a small business: determined, confident, creative, strategic. But it takes a Small Business Owner (SBO) with resiliency to overcome obstacles and to keep powering forward.
Whether it’s an economic downturn, changes in the industry, or even a pandemic, SBOs prove they’ve got gusto and want to work with brands who can keep up.
ON THE UP & UP
SBOs have expressed increases in:
More SBOs are taking a longer look at their business plan.
ANOTHER GO AROUND
BIG BRANDS CONNECTING WITH SMALL BUSINESSES
Brands continue to improve their SMB marketing effectiveness, but there’s still room for improvement. How do SBOs feel about how you’re doing?
HOW SHOULD A GOOD MARKETING CAMPAIGN
AIMED AT SBOS MAKE THEM FEEL?
Source: Vol. 5, March 2014 U.S. Study. “SBO Resilience On Full Display In 2014: A Study On What’s Influencing Today’s U.S. Small Business Decision Makers”